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Gleam is giveaway and competition software for growing an audience: you build a campaign, and entrants earn entries by subscribing, following or sharing. Gleam handles the entries, the fraud checks and the winner draw. This page explains what it does, what it costs, and the referral programme that pays 20% recurring to the person who refers a new customer.
Quick answer: Gleam runs giveaways and competitions that collect real subscribers and followers rather than just entries. Paid plans start at $29/month for Competitions and $49/month for Rewards, Captures or Galleries. Gleam's referral programme pays the referrer 20% of every payment a referred customer makes, for as long as they stay a customer, credited to the Gleam account and cashed out via PayPal once it reaches $100.
What is Gleam?
Gleam is software for running giveaways that produce marketing results. Instead of asking people to like a post, you build a campaign where entrants complete specific actions to enter: join an email list, follow an account, share a link, visit a page. Gleam collects those entries, checks them for fraud, and draws the winner.
It is made up of four apps. Competitions runs the giveaways and entry mechanics. Rewards handles gated offers and coupon-style rewards. Captures runs pop-ups and lead capture on your site. Galleries displays social content and proof. There is a free plan, and pricing scales per app. See gleam.io for the current feature set.
Is a "Gleam promo code" the same as a referral link?
There is no code to type at checkout, because Gleam bills your account directly rather than selling through a checkout. The only referral mechanic is the referral link, which is how the referrer earns: a new customer signs up through it and 20% of what they pay comes back to the referrer. Searches for Gleam coupon, Gleam promo code or Gleam discount code all point at this same offer. See promo code vs referral code for how the mechanisms generally differ.
What Gleam offers in NZ
- Competition campaigns with entry actions such as email signup, social follows, shares and referrals.
- Fraud protection and automated winner selection, so you are not vetting entries by hand.
- Rewards, Captures and Galleries for gated offers, on-site pop-ups and social proof displays.
- Integrations with the common email marketing and community platforms.
- A free plan, with paid plans from $29/month, priced in US dollars.
Gleam referral offer at a glance
| Detail | Value |
|---|---|
| Referrer earns | 20% of every payment the referral makes |
| Duration | For as long as the referral stays a customer, per the Referrals dashboard |
| Who can earn | Any Gleam account holder, including from the Gleam branding in your own widget |
| Where it goes | Credited to your Gleam account, applied to your plan first |
| Cash out | $100 minimum, by PayPal or as Gleam credit |
| Referral bonus for the new customer | None advertised |
| Product pricing | Competitions from $29/mo; Rewards, Captures and Galleries from $49/mo; Full Package from $119/mo |
| NZ eligible | Yes, no country restriction published |
How to claim this offer
- Create a Gleam account and start on the free plan, or open the Gleam referral link to begin.
- Set up your first campaign so you have something to point people at.
- Open your profile menu, then Referrals, to find your unique link. You can customise the slug or deep link to a specific page.
- Share the link with people who actually want giveaway software, such as other marketers, agency clients or your own audience.
- Earnings accrue as they pay. Credit is applied to your own Gleam plan first, then cashes out at $100 via PayPal.
What to know before you share the link
Gleam's referral terms are more specific than most, and they shape how this page can honestly be used.
- Meaningful signups only. The terms state the programme is designed to reward people who send meaningful signups, and that "posting in forums or specifically telling people to create a campaign is against our TOS". A marketing page that reaches people already looking for giveaway software is the safer version of this; bulk link-dropping is not.
- $100 minimum, PayPal or Gleam credit. There is no other payout route.
- No paid search on Gleam. You cannot advertise on the Gleam.io domain or on Gleam keywords.
- No Gleam domains, no self-referrals, and no using a Gleam widget to incentivise referrals.
- Payout basis. The Referrals dashboard states 20% recurring for life, while Gleam's older help documentation described 20% of the first purchase. Confirm which applies in your own dashboard before relying on the recurring figure.
The practical read: this pays well if you reach marketers, agencies and ecommerce operators who will keep paying for the tool, and it pays nothing if the referral signs up and churns. Business-to-business software commissions are recurring, not one-off.
Terms
- 20% recurring per referred paying customer · $100 minimum cash out · PayPal or Gleam credit
- Meaningful signups only · no paid search on Gleam · no self-referrals · no Gleam domains
- Pricing per app · US dollars · free plan available
Last updated: October 2026
Related deals
Offer terms, eligibility, and availability can change. Confirm final details on the provider website or at checkout before you pay.
Gleam is a trademark of its respective owner, used here for descriptive purposes. We are not affiliated with or endorsed by Gleam. If you represent Gleam and would like this link reviewed, corrected or removed, see our removal and correction policy and we will respond within 5 business days.
Frequently asked questions
What is Gleam?
Gleam is marketing software built around giveaways and competitions. You build a campaign once, and entrants complete actions to enter, such as subscribing to a list, following a social account or sharing a post. Gleam handles the entry collection, the fraud checks and the winner draw, so the campaign produces email subscribers and followers rather than just competition entries.
Gleam coupon vs promo code vs referral code: what is the difference?
There is no Gleam discount code to type at checkout. Gleam bills your account directly, so the only code-shaped thing here is the referral link in this page, which is how the referrer earns. Searches for Gleam coupon, Gleam promo code or Gleam discount code generally mean someone looking for a referral link, which is this offer.
What does the Gleam referral programme pay?
Gleam's Referrals dashboard states 20% of every payment your referral makes, every month, for as long as they remain a customer. Older Gleam help documentation described 20% of the referral's first purchase only, so confirm the current basis in your own Referrals tab before you plan around it.
Who can join the Gleam referral programme?
Any Gleam account holder. Gleam says all users have the opportunity to earn, and that you start earning as soon as you run your first campaign, because anyone who clicks through the Gleam branding in your widget can be credited to you.
How and when do I get paid?
Earnings are credited to your Gleam account. While you have an active paid plan, that credit is applied to your monthly bill first. Once available earnings reach $100 you can cash out, and Gleam pays by PayPal or as Gleam credit.
What are the Gleam referral rules?
Gleam's referral terms set a $100 minimum for cash payouts, ban self-referrals, ban advertising on the Gleam.io domain or on Gleam keywords, ban registering domains containing Gleam, and forbid using a Gleam widget to incentivise referrals. The terms also state the programme is for meaningful signups, and that posting in forums or specifically telling people to create a campaign is against their terms.
Does the person I refer get a discount?
Not from the referral. Gleam's programme pays the referrer and does not advertise a bonus for the referred customer, so the benefit to them is the product itself, including the free plan. Do not expect a joining credit on their account.
How much does Gleam cost?
Gleam prices by app. Competitions starts at $29 per month, Rewards, Captures and Galleries each start at $49 per month, and the Full Package that includes all of them starts at $119 per month, with a free plan available. Because the referral pays a percentage, the commission scales with the plan your referral chooses.
Is Gleam used in New Zealand?
Yes. Gleam is a web-based platform used by New Zealand marketers, agencies, ecommerce stores and creators alongside users worldwide, and there is nothing in the programme restricting New Zealand participants. Pricing is in US dollars.
Can I cash out if I never run a campaign?
You can share your referral link without running a campaign, but Gleam's programme is built around people who use the platform, and its terms allow it to invalidate referrals that look like gaming the system. A link shared with people who genuinely want giveaway software is the version that survives review.
